Social Media engagement as an e-commerce driver, a consumer behavior perspective

Sergio Martín Frutos; Ferran Giones; Francesc Miralles

doi:10.1109/CISTI.2014.6877033

Social Media engagement as an e-commerce driver, a consumer behavior perspective

Sergio Martín Frutos, Ferran Giones, Francesc Miralles

Facultat Internacional de Comerç i Economia Digital La Salle

Producció científica: Capítol de llibre › Contribució a congrés/conferència › Avaluat per experts

5 Cites (Scopus)

Resum

This study explores the relationship between Social Media engagement and the activation of the consumer's purchase process. Following a consumer behavior perspective we study how the new communication paradigm of the Web 2.0 has change the first stage of the e-commerce purchase process, the problem recognition. We use the case of a smartphone purchase, to explore how differences in Social Media (Facebook) engagement would help describe existent differences between the consumer's triggers for problem recognition. The results suggest that there's a relationship between the level of engagement and the consumer's state that influences the activation of the problem recognition. Implications for e-commerce and Social Media managers are discussed.

Idioma original	Anglès
Títol de la publicació	9th Iberian Conference on Information Systems and Technologies, CISTI 2014
Editor	IEEE Computer Society
ISBN (imprès)	9789899843431
DOIs	https://doi.org/10.1109/CISTI.2014.6877033
Estat de la publicació	Publicada - 2014
Esdeveniment	9th Iberian Conference on Information Systems and Technologies, CISTI 2014 - Barcelona, Spain Durada: 18 de juny 2014 → 21 de juny 2014

Sèrie de publicacions

Nom	Iberian Conference on Information Systems and Technologies, CISTI
ISSN (imprès)	2166-0727
ISSN (electrònic)	2166-0735

Conferència

Conferència	9th Iberian Conference on Information Systems and Technologies, CISTI 2014
País/Territori	Spain
Ciutat	Barcelona
Període	18/06/14 → 21/06/14

SDG de les Nacions Unides

Aquest resultat contribueix als següents objectius de desenvolupament sostenible.

Accés al document

10.1109/CISTI.2014.6877033

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Com citar-ho

@inproceedings{d2f9f0f5d12b465383cfcefd5171ef9c,

title = "Social Media engagement as an e-commerce driver, a consumer behavior perspective",

abstract = "This study explores the relationship between Social Media engagement and the activation of the consumer's purchase process. Following a consumer behavior perspective we study how the new communication paradigm of the Web 2.0 has change the first stage of the e-commerce purchase process, the problem recognition. We use the case of a smartphone purchase, to explore how differences in Social Media (Facebook) engagement would help describe existent differences between the consumer's triggers for problem recognition. The results suggest that there's a relationship between the level of engagement and the consumer's state that influences the activation of the problem recognition. Implications for e-commerce and Social Media managers are discussed.",

keywords = "Web 2.0, consumer behavior, e-commerce, problem recognition, social media",

author = "Frutos, {Sergio Mart{\'i}n} and Ferran Giones and Francesc Miralles",

year = "2014",

doi = "10.1109/CISTI.2014.6877033",

language = "English",

isbn = "9789899843431",

series = "Iberian Conference on Information Systems and Technologies, CISTI",

publisher = "IEEE Computer Society",

booktitle = "9th Iberian Conference on Information Systems and Technologies, CISTI 2014",

address = "United States",

note = "9th Iberian Conference on Information Systems and Technologies, CISTI 2014 ; Conference date: 18-06-2014 Through 21-06-2014",

}

Frutos, SM, Giones, F & Miralles, F 2014, Social Media engagement as an e-commerce driver, a consumer behavior perspective. in 9th Iberian Conference on Information Systems and Technologies, CISTI 2014., 6877033, Iberian Conference on Information Systems and Technologies, CISTI, IEEE Computer Society, 9th Iberian Conference on Information Systems and Technologies, CISTI 2014, Barcelona, Spain, 18/06/14. https://doi.org/10.1109/CISTI.2014.6877033

Social Media engagement as an e-commerce driver, a consumer behavior perspective. / Frutos, Sergio Martín; Giones, Ferran; Miralles, Francesc.
9th Iberian Conference on Information Systems and Technologies, CISTI 2014. IEEE Computer Society, 2014. 6877033 (Iberian Conference on Information Systems and Technologies, CISTI).

Producció científica: Capítol de llibre › Contribució a congrés/conferència › Avaluat per experts

TY - GEN

T1 - Social Media engagement as an e-commerce driver, a consumer behavior perspective

AU - Frutos, Sergio Martín

AU - Giones, Ferran

AU - Miralles, Francesc

PY - 2014

Y1 - 2014

N2 - This study explores the relationship between Social Media engagement and the activation of the consumer's purchase process. Following a consumer behavior perspective we study how the new communication paradigm of the Web 2.0 has change the first stage of the e-commerce purchase process, the problem recognition. We use the case of a smartphone purchase, to explore how differences in Social Media (Facebook) engagement would help describe existent differences between the consumer's triggers for problem recognition. The results suggest that there's a relationship between the level of engagement and the consumer's state that influences the activation of the problem recognition. Implications for e-commerce and Social Media managers are discussed.

AB - This study explores the relationship between Social Media engagement and the activation of the consumer's purchase process. Following a consumer behavior perspective we study how the new communication paradigm of the Web 2.0 has change the first stage of the e-commerce purchase process, the problem recognition. We use the case of a smartphone purchase, to explore how differences in Social Media (Facebook) engagement would help describe existent differences between the consumer's triggers for problem recognition. The results suggest that there's a relationship between the level of engagement and the consumer's state that influences the activation of the problem recognition. Implications for e-commerce and Social Media managers are discussed.

KW - Web 2.0

KW - consumer behavior

KW - e-commerce

KW - problem recognition

KW - social media

UR - http://www.scopus.com/inward/record.url?scp=84906658398&partnerID=8YFLogxK

U2 - 10.1109/CISTI.2014.6877033

DO - 10.1109/CISTI.2014.6877033

M3 - Conference contribution

AN - SCOPUS:84906658398

SN - 9789899843431

T3 - Iberian Conference on Information Systems and Technologies, CISTI

BT - 9th Iberian Conference on Information Systems and Technologies, CISTI 2014

PB - IEEE Computer Society

T2 - 9th Iberian Conference on Information Systems and Technologies, CISTI 2014

Y2 - 18 June 2014 through 21 June 2014

ER -

Social Media engagement as an e-commerce driver, a consumer behavior perspective

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