Social Entrepreneurship and Upgrading in Emerging Economies: The Indian Case of Industree and Its Brand Mother Earth

Marco Bettiol, Valentina De Marchi, Eleonora Di Maria

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5 Cites (Scopus)

Resum

The possibility of realizing production systems which deliver high social, environmental, and economic performance has gained attention in internationalization studies at large. While the literature has focused on large firms from Western countries, we investigate the role of firms from emerging economies (EE) in supporting upgrading and improving the social and economic conditions of local producers while delivering a quality product targeting a sophisticated market niche. This chapter present evidence of an Indian firm specialized in the home and fashion industries (Industree), which successfully improved social and environmental conditions along its value chain through the social entrepreneurship approach. This case study shows that also EE firms can promote social and economic upgrading among their suppliers and that economic upgrading is necessary for the attainment of social upgrading. Design and retail, usually prerogatives of developed country firms, are key factors in supporting the achievement of success in both dimensions.

Idioma originalAnglès
Títol de la publicacióInnovation, Technology and Knowledge Management
EditorSpringer
Pàgines103-118
Nombre de pàgines16
DOIs
Estat de la publicacióPublicada - 2018
Publicat externament

Sèrie de publicacions

NomInnovation, Technology and Knowledge Management
ISSN (imprès)2197-5698
ISSN (electrònic)2197-5701

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