Sharing the culture: Embedding storytelling and ethics in the culture change management process

This paper applies a social constructivist and interactional view to storytelling and argues that employees can play an agency role in the storytelling process. We claim that values play a crucial role in this process and assert that value congruence is the key to ethical storytelling processes. We also introduce a valueladen storytelling process model and review the literature incorporating value congruence and storytelling based on this model. In addition, we examine the role of shared storytelling in the organizational change process using several value-laden storytelling cases to illustrate our theoretical arguments. Lastly, we discuss the implications for research and practice.