Sensory Branding: Special Issue following the 12th Global Brand Conference, Linnaeus University, Sweden

Sensory Branding: Special Issue following the 12^th Global Brand Conference, Linnaeus University, Sweden

Producció científica: Article en revista indexada › Article › Avaluat per experts

4 Cites (Scopus)

Idioma original	Anglès
Pàgines (de-a)	340-342
Nombre de pàgines	3
Revista	Journal of Business Research
Volum	96
DOIs	https://doi.org/10.1016/j.jbusres.2018.12.040
Estat de la publicació	Publicada - de març 2019
Publicat externament	Sí

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title = "Sensory Branding: Special Issue following the 12th Global Brand Conference, Linnaeus University, Sweden",

author = "Stuart Roper and O. Iglesias and Clarinda Rodrigues",

year = "2019",

month = mar,

doi = "10.1016/j.jbusres.2018.12.040",

language = "English",

volume = "96",

pages = "340--342",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier Inc.",

}

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T2 - Special Issue following the 12th Global Brand Conference, Linnaeus University, Sweden

AU - Roper, Stuart

AU - Iglesias, O.

AU - Rodrigues, Clarinda

PY - 2019/3

Y1 - 2019/3

UR - https://www.scopus.com/pages/publications/85059870138

U2 - 10.1016/j.jbusres.2018.12.040

DO - 10.1016/j.jbusres.2018.12.040

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AN - SCOPUS:85059870138

SN - 0148-2963

VL - 96

SP - 340

EP - 342

JO - Journal of Business Research

JF - Journal of Business Research

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