Seeing light in the dark: Investigating the dark side of social media and user response strategies

Sean Sands, Colin Campbell, Carla Ferraro, Alexis Mavrommatis

Producció científica: Article en revista indexadaArticleAvaluat per experts

23 Cites (Scopus)

Resum

Social media affords brands and users a variety of benefits. However, a recent stream of research identifies a multidimensional dark side to social media. We contribute to this growing body of research in four key ways. First, we empirically investigate user perceptions of the dark side of social media in terms of the risks proposed by Baccarella et al. (2018), confirming the existence of six of the seven risks. Second, we identify and empirically investigate the strategies with which users seek to reduce the social media risks. Third, we develop scales to assess both the social media risks and user reduction strategies. Finally, we conduct segmentation analysis to empirically investigate how users differ in terms of their perceived social media risks and risk reduction strategies. Taken together, our findings provide a validated framework of, and scales to measure, user perceptions of, and responses to, the dark side of social media.

Idioma originalAnglès
Pàgines (de-a)45-53
Nombre de pàgines9
RevistaEuropean Management Journal
Volum38
Número1
DOIs
Estat de la publicacióPublicada - de febr. 2020
Publicat externament

Fingerprint

Navegar pels temes de recerca de 'Seeing light in the dark: Investigating the dark side of social media and user response strategies'. Junts formen un fingerprint únic.

Com citar-ho