SEAT Design

Producció científica: Estudi de cas


Founded in the 1950s, SEAT is a Spanish carmaker that now forms part of the Volkswagen group. When the case was written, a new president with a background in marketing had just been appointed. The case sets out the Design Department's position, history, processes and clashes with other departments. These facets are explored through interviews with the design manager and the head of design processes.
Idioma originalAnglès
Estat de la publicacióPublicada - 1 de març 2010

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