SEAT Design

I. Moll de Alba Mendoza; J. Montaña Matosas

SEAT Design

I. Moll de Alba Mendoza, J. Montaña Matosas

Esade

Producció científica: Estudi de cas

Resum

Founded in the 1950s, SEAT is a Spanish carmaker that now forms part of the Volkswagen group. When the case was written, a new president with a background in marketing had just been appointed. The case sets out the Design Department's position, history, processes and clashes with other departments. These facets are explored through interviews with the design manager and the head of design processes.

Idioma original	Anglès
Estat de la publicació	Publicada - 1 de març 2010

Com citar-ho

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title = "SEAT Design",

abstract = "Founded in the 1950s, SEAT is a Spanish carmaker that now forms part of the Volkswagen group. When the case was written, a new president with a background in marketing had just been appointed. The case sets out the Design Department's position, history, processes and clashes with other departments. These facets are explored through interviews with the design manager and the head of design processes.",

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