Santa & Cole. Persona, ciudad y planeta

I. Moll de Alba Mendoza; J. Montaña Matosas

Santa & Cole. Persona, ciudad y planeta

I. Moll de Alba Mendoza, J. Montaña Matosas

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Producció científica: Estudi de cas

Resum

Santa & Cole és una empresa que es defineix com "editora de disseny" i que comercialitza fonamentalment mobiliari per a la llar i mobiliari públic, inclòs l'arbrat, alhora que té una editorial. L'empresa es va fundar l'any 1985 i segueix una estratègia molt diferenciada i molt creativa. En el moment de la investigació, es vivia una gran crisi i el fundador i president de l'empresa expressa detalladament la filosofia de l'empresa i alguns plans futurs. El cas serveix per a destacar la importància del disseny en general i del 'disseny per a tots' més específicament. També es pot utilitzar per discutir sobre l'estratègia corporativa i l'avantatge competitiu.

Idioma original	Anglès
Estat de la publicació	Publicada - 1 de set. 2009

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title = "Santa & Cole. Persona, ciudad y planeta",

abstract = "Santa & Cole is a company that describes itself as a {"}design publisher{"}, and which markets mainly fittings for the home and urban furniture for public places, including street trees, while running a publishing house at the same time. The company was founded in 1985 and pursues a highly personal, creative strategy. At the time the research took place, the company was undergoing an important crisis and its founder and president explained the company's philosophy and some plans for the future in detail. This case can be used to highlight the importance of design in general and, more specifically, 'design for all'. It can also be used to discuss corporate strategy and competitive advantage.",

author = "{Moll de Alba Mendoza}, I. and {Monta{\~n}a Matosas}, J.",

year = "2009",

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day = "1",

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AU - Moll de Alba Mendoza, I.

AU - Montaña Matosas, J.

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N2 - Santa & Cole is a company that describes itself as a "design publisher", and which markets mainly fittings for the home and urban furniture for public places, including street trees, while running a publishing house at the same time. The company was founded in 1985 and pursues a highly personal, creative strategy. At the time the research took place, the company was undergoing an important crisis and its founder and president explained the company's philosophy and some plans for the future in detail. This case can be used to highlight the importance of design in general and, more specifically, 'design for all'. It can also be used to discuss corporate strategy and competitive advantage.

AB - Santa & Cole is a company that describes itself as a "design publisher", and which markets mainly fittings for the home and urban furniture for public places, including street trees, while running a publishing house at the same time. The company was founded in 1985 and pursues a highly personal, creative strategy. At the time the research took place, the company was undergoing an important crisis and its founder and president explained the company's philosophy and some plans for the future in detail. This case can be used to highlight the importance of design in general and, more specifically, 'design for all'. It can also be used to discuss corporate strategy and competitive advantage.

M3 - Case study

ER -

Santa & Cole. Persona, ciudad y planeta

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