Retail innovation learnings from a segmented shop formula: Sunka

Lluís Martínez Ribes; Xavier Roure Greoles

Retail innovation learnings from a segmented shop formula: Sunka

Lluís Martínez Ribes
, Xavier Roure Greoles

Producció científica: Capítol de llibre › Capítol

Resum

This chapter shows the retail innovation method used by the author to devise Sunka, a new generation supermarket that targets families with children in which both parents work, offering solutions for their daily needs. This innovative shop formula, located in Lleida (Catalonia, Spain), which belongs to SUPSA company, is not only very profitable, but also quite famous in the retail sector worldwide, having received awards and media attention.

Idioma original	Anglès
Títol de la publicació	Market research best practice: 30 visions for the future: a compilation of discussion papers, case studies and methodologies from ESOMAR
Pàgines	511-525
Estat de la publicació	Publicada - 1 de febr. 2007

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Retail innovation learnings from a segmented shop formula: Sunka

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