Retail innovation learnings from a segmented shop formula: Sunka

Lluís Martínez Ribes; Xavier Roure Greoles

Retail innovation learnings from a segmented shop formula: Sunka

Lluís Martínez Ribes
, Xavier Roure Greoles

Producció científica: Contribució a una conferència › Contribució

Resum

At the beginning of summer in 2001, Sunka, a new generation supermarket, was launched in Lleida (Catalonia, Spain) and was successful from the start. The supermarket became quite famous in the retail sector. The aim of this paper is to present the retail innovation method used by the authors, as well as the Sunka retail mix and its results. Sunka targets young families with small children in which both parents work, and it offers them a wide range of solutions to meet their daily needs. The SUPSA Company is highly innovative, and won the Global Electronic Marketing Award in 1999 for customised vouchers printed at checkouts.

Idioma original	Anglès
Estat de la publicació	Publicada - 26 d’oct. 2003
Esdeveniment	ESOMAR Retailing and Category Management Conference 2003 - Durada: 26 d’oct. 2003 → 26 d’oct. 2003

Conferència

Conferència	ESOMAR Retailing and Category Management Conference 2003
Període	26/10/03 → 26/10/03

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title = "Retail innovation learnings from a segmented shop formula: Sunka",

abstract = "At the beginning of summer in 2001, Sunka, a new generation supermarket, was launched in Lleida (Catalonia, Spain) and was successful from the start. The supermarket became quite famous in the retail sector. The aim of this paper is to present the retail innovation method used by the authors, as well as the Sunka retail mix and its results. Sunka targets young families with small children in which both parents work, and it offers them a wide range of solutions to meet their daily needs. The SUPSA Company is highly innovative, and won the Global Electronic Marketing Award in 1999 for customised vouchers printed at checkouts.",

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note = "ESOMAR Retailing and Category Management Conference 2003 ; Conference date: 26-10-2003 Through 26-10-2003",

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TY - CONF

T1 - Retail innovation learnings from a segmented shop formula: Sunka

AU - Martínez Ribes, Lluís

AU - Roure Greoles, Xavier

PY - 2003/10/26

Y1 - 2003/10/26

N2 - At the beginning of summer in 2001, Sunka, a new generation supermarket, was launched in Lleida (Catalonia, Spain) and was successful from the start. The supermarket became quite famous in the retail sector. The aim of this paper is to present the retail innovation method used by the authors, as well as the Sunka retail mix and its results. Sunka targets young families with small children in which both parents work, and it offers them a wide range of solutions to meet their daily needs. The SUPSA Company is highly innovative, and won the Global Electronic Marketing Award in 1999 for customised vouchers printed at checkouts.

AB - At the beginning of summer in 2001, Sunka, a new generation supermarket, was launched in Lleida (Catalonia, Spain) and was successful from the start. The supermarket became quite famous in the retail sector. The aim of this paper is to present the retail innovation method used by the authors, as well as the Sunka retail mix and its results. Sunka targets young families with small children in which both parents work, and it offers them a wide range of solutions to meet their daily needs. The SUPSA Company is highly innovative, and won the Global Electronic Marketing Award in 1999 for customised vouchers printed at checkouts.

M3 - Contribution

T2 - ESOMAR Retailing and Category Management Conference 2003

Y2 - 26 October 2003 through 26 October 2003

ER -

Retail innovation learnings from a segmented shop formula: Sunka

Resum

Conferència

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