Responsible business education: Not a question of curriculum but a raison d'être for business schools

The importance of developing an identity in business schools, in relation to ethics and social responsibility, is addressed in this article with the purpose of advocating that education in responsible business is not a sole concern of curriculum, but, furthermore, that the current context demands that business schools ask themselves if they are committed to be defined as socially responsible institutions. If these schools' raison d'être is to educate responsible business executives, and make an effective social contribution, the level of demand required of them is very high. They need to include the principles and values of social responsibility as part of their own core operations and involve their entire organizations across all their management subsystems, such as education, research, outreach programs, and policies, all of which are analyzed in this article systematically through the examination of a business school's value chain.