Reproducing knowledge: Inaccurate replication and failure in franchise organizations

Robert J. Jensen; D. Ringov; Gabriel Szulanski; Sidney G. Winter

Reproducing knowledge: Inaccurate replication and failure in franchise organizations

Robert J. Jensen, D. Ringov, Gabriel Szulanski, Sidney G. Winter

Esade

Producció científica: Article en revista no indexada › Article

Resum

The article discusses business model replication, citing examples such as Starbucks, Wal-Mart and McDonalds, and noting that such organizational structures may succeed without adapting to local conditions. A study focusing on the degree to which accuracy of replication affects franchise survival is discussed, using measures such as deviation from the franchisor's recommended mix of products and the percentage of revenue derived from non-standard products. The results of the study support the hypothesis that franchises are most successful when they do not adapt to local conditions.

Idioma original	Anglès
Pàgines	1-6
Publicació especialitzada	Academy of Management Annual Meeting Proceedings
Estat de la publicació	Publicada - 1 de gen. 2007

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title = "Reproducing knowledge: Inaccurate replication and failure in franchise organizations",

abstract = "The article discusses business model replication, citing examples such as Starbucks, Wal-Mart and McDonalds, and noting that such organizational structures may succeed without adapting to local conditions. A study focusing on the degree to which accuracy of replication affects franchise survival is discussed, using measures such as deviation from the franchisor's recommended mix of products and the percentage of revenue derived from non-standard products. The results of the study support the hypothesis that franchises are most successful when they do not adapt to local conditions.",

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year = "2007",

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AU - Jensen, Robert J.

AU - Ringov, D.

AU - Szulanski, Gabriel

AU - Winter, Sidney G.

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N2 - The article discusses business model replication, citing examples such as Starbucks, Wal-Mart and McDonalds, and noting that such organizational structures may succeed without adapting to local conditions. A study focusing on the degree to which accuracy of replication affects franchise survival is discussed, using measures such as deviation from the franchisor's recommended mix of products and the percentage of revenue derived from non-standard products. The results of the study support the hypothesis that franchises are most successful when they do not adapt to local conditions.

AB - The article discusses business model replication, citing examples such as Starbucks, Wal-Mart and McDonalds, and noting that such organizational structures may succeed without adapting to local conditions. A study focusing on the degree to which accuracy of replication affects franchise survival is discussed, using measures such as deviation from the franchisor's recommended mix of products and the percentage of revenue derived from non-standard products. The results of the study support the hypothesis that franchises are most successful when they do not adapt to local conditions.

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JO - Academy of Management Annual Meeting Proceedings

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Reproducing knowledge: Inaccurate replication and failure in franchise organizations

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