Reproducing knowledge: Inaccurate replication and failure in franchise organizations

Robert J. Jensen, Dimo Peychev Ringov, Gabriel Szulanski, Sidney G. Winter

Producció científica: Article en revista no indexadaArticle

Resum

The article discusses business model replication, citing examples such as Starbucks, Wal-Mart and McDonalds, and noting that such organizational structures may succeed without adapting to local conditions. A study focusing on the degree to which accuracy of replication affects franchise survival is discussed, using measures such as deviation from the franchisor's recommended mix of products and the percentage of revenue derived from non-standard products. The results of the study support the hypothesis that franchises are most successful when they do not adapt to local conditions.
Idioma originalAnglès
Pàgines1-6
Publicació especialitzadaAcademy of Management Annual Meeting Proceedings
Estat de la publicacióPublicada - 1 de gen. 2007

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