Reproducing knowledge: Inaccurate replication and failure in franchise organizations

Robert J. Jensen, Dimo Peychev Ringov, Gabriel Szulanski, Sidney G. Winter

Producció científica: Article en revista no indexadaArticle


The article discusses business model replication, citing examples such as Starbucks, Wal-Mart and McDonalds, and noting that such organizational structures may succeed without adapting to local conditions. A study focusing on the degree to which accuracy of replication affects franchise survival is discussed, using measures such as deviation from the franchisor's recommended mix of products and the percentage of revenue derived from non-standard products. The results of the study support the hypothesis that franchises are most successful when they do not adapt to local conditions.
Idioma originalAnglès
Publicació especialitzadaAcademy of Management Annual Meeting Proceedings
Estat de la publicacióPublicada - 1 de gen. 2007


Navegar pels temes de recerca de 'Reproducing knowledge: Inaccurate replication and failure in franchise organizations'. Junts formen un fingerprint únic.

Com citar-ho