Projects of passion: Lessons for strategy from temporary art

Jesper Strandgaard Pedersen, Silviya Svejenova Velikova, Luis Vives De Prada

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Resum

This chapter advances the notion of projects of passion as a class of phenomena for which profit seeking is secondary to the pursuit of a ''calling.'' Drawing on a comparative case analysis of seven temporary art projects realized over 35 years by renowned artist-entrepreneurs Christo and Jeanne-Claude, it defines a theoretical model of the unique elements and aspects of the process through which projects of passion unfold. In the model, freedom and novelty are singled out as unique drivers of project motivation, individual business models and rhetorical strategies as process mechanisms, and authenticity and impact (the aesthetic, social, and economic value appropriated by third parties) as project outcomes. The chapter concludes with implications for the strategic management of projects and opportunities for further research.
Idioma originalAnglès
Pàgines (de-a)501-527
RevistaAdvances in Strategic Management: A Research Annual
Volum28
Estat de la publicacióPublicada - 1 d’oct. 2011

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