Profits for passion-maximizing: Business models and value creation in creativity-driven ventures

S. Svejenova Velikova; L. Vives

Profits for passion-maximizing: Business models and value creation in creativity-driven ventures

S. Svejenova Velikova
, L. Vives

Esade

Producció científica: Contribució a una conferència › Contribució

Resum

This is an opening address to the participants in the EGOS 2009 Pre-Colloquium activities. It unravels an understudied logic for a business model development and change, that of passion maximization, and juxtaposes it to a traditional profit-maximizing logic. Opportunities for passion-maximizing value creation are discussed in the context of creative industries.

Idioma original	Anglès
Estat de la publicació	Publicada - 29 de juny 2009
Esdeveniment	25th EGOS Colloquium - Durada: 29 de juny 2009 → 4 de jul. 2009

Conferència

Conferència	25th EGOS Colloquium
Període	29/06/09 → 4/07/09

Com citar-ho

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title = "Profits for passion-maximizing: Business models and value creation in creativity-driven ventures",

abstract = "This is an opening address to the participants in the EGOS 2009 Pre-Colloquium activities. It unravels an understudied logic for a business model development and change, that of passion maximization, and juxtaposes it to a traditional profit-maximizing logic. Opportunities for passion-maximizing value creation are discussed in the context of creative industries.",

author = "\{Svejenova Velikova\}, S. and L. Vives",

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note = "25th EGOS Colloquium ; Conference date: 29-06-2009 Through 04-07-2009",

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T1 - Profits for passion-maximizing: Business models and value creation in creativity-driven ventures

AU - Svejenova Velikova, S.

AU - Vives, L.

PY - 2009/6/29

Y1 - 2009/6/29

N2 - This is an opening address to the participants in the EGOS 2009 Pre-Colloquium activities. It unravels an understudied logic for a business model development and change, that of passion maximization, and juxtaposes it to a traditional profit-maximizing logic. Opportunities for passion-maximizing value creation are discussed in the context of creative industries.

AB - This is an opening address to the participants in the EGOS 2009 Pre-Colloquium activities. It unravels an understudied logic for a business model development and change, that of passion maximization, and juxtaposes it to a traditional profit-maximizing logic. Opportunities for passion-maximizing value creation are discussed in the context of creative industries.

M3 - Contribution

T2 - 25th EGOS Colloquium

Y2 - 29 June 2009 through 4 July 2009

ER -

Profits for passion-maximizing: Business models and value creation in creativity-driven ventures

Resum

Conferència

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