Profiting When Customers Choose Value Over Price

Andreas Hinterhuber; M. Bertini

doi:10.1111/j.1467-8616.2011.00727.x

Profiting When Customers Choose Value Over Price

Andreas Hinterhuber^*
, M. Bertini

^*Autor corresponent d’aquest treball

Producció científica: Article en revista indexada › Article › Avaluat per experts

15 Cites (Scopus)

Resum

Increasingly recognised by academics and practitioners as the most effective approach to pricing for companies that wish to achieve increased profitability and sustained success, value-based pricing faces numerous obstacles. But Andreas Hinterhuber and Marco Bertini say the advantages of this approach to pricing far outweigh any difficulties.

Idioma original	Anglès
Pàgines (de-a)	46-49
Nombre de pàgines	4
Revista	Business Strategy Review
Volum	22
Número	1
DOIs	https://doi.org/10.1111/j.1467-8616.2011.00727.x
Estat de la publicació	Publicada - de març 2011
Publicat externament	Sí

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10.1111/j.1467-8616.2011.00727.x

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author = "Andreas Hinterhuber and M. Bertini",

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Profiting When Customers Choose Value Over Price

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