@inproceedings{6f1929b1dfa54f51bb1293f293789686,
title = "Proactive personality and resistance to change: A study of the moderating effects of corporate identity management in the banking sector",
author = "Rafael Bravo and \{Matute Vallejo\}, Jorge and Pina, \{Jos{\'e} M.\}",
year = "2014",
language = "English",
isbn = "9788437094533",
booktitle = "Paradigm shifts \& interactions",
publisher = "Universitat de Val{\`e}ncia (UV)",
address = "Spain",
note = "World 43rd Annual EMAC Conference ; Conference date: 03-06-2014 Through 06-06-2014",
}