Priorities when selecting business partners for service innovation: The contingency role of product innovation

Stefan Markovic, Marin Jovanovic, Mehdi Bagherzadeh, Cristina Sancha, Marija Sarafinovska, Yuqian Qiu

Producció científica: Article en revista indexadaArticleAvaluat per experts

38 Cites (Scopus)

Resum

Firms increasingly engage in business-to-business cooperation to develop relevant innovations. Scholars have shown that firms can improve service innovation either by cooperating with suppliers or by cooperating with competitors. However, there is a dearth of research examining the relative importance of cooperating with suppliers and competitors to improve service innovation, and how this relative importance depends on embracing product innovation. Based on a cross-industry sample of 16,062 Spanish firms, this article addresses these research gaps, finding that firms can benefit from cooperating with both suppliers and competitors to boost service innovation, without prioritizing either. However, this article also shows that, if firms embrace product innovation, they should prioritize cooperating with competitors to boost service innovation.

Idioma originalAnglès
Pàgines (de-a)378-388
Nombre de pàgines11
RevistaIndustrial Marketing Management
Volum88
DOIs
Estat de la publicacióPublicada - de jul. 2020
Publicat externament

Fingerprint

Navegar pels temes de recerca de 'Priorities when selecting business partners for service innovation: The contingency role of product innovation'. Junts formen un fingerprint únic.

Com citar-ho