TY - JOUR
T1 - Priorities when selecting business partners for service innovation
T2 - The contingency role of product innovation
AU - Markovic, Stefan
AU - Jovanovic, Marin
AU - Bagherzadeh, Mehdi
AU - Sancha Fernández, C.
AU - Sarafinovska, Marija
AU - Qiu, Yuqian
N1 - Publisher Copyright:
© 2020 Elsevier Inc.
PY - 2020/7
Y1 - 2020/7
N2 - Firms increasingly engage in business-to-business cooperation to develop relevant innovations. Scholars have shown that firms can improve service innovation either by cooperating with suppliers or by cooperating with competitors. However, there is a dearth of research examining the relative importance of cooperating with suppliers and competitors to improve service innovation, and how this relative importance depends on embracing product innovation. Based on a cross-industry sample of 16,062 Spanish firms, this article addresses these research gaps, finding that firms can benefit from cooperating with both suppliers and competitors to boost service innovation, without prioritizing either. However, this article also shows that, if firms embrace product innovation, they should prioritize cooperating with competitors to boost service innovation.
AB - Firms increasingly engage in business-to-business cooperation to develop relevant innovations. Scholars have shown that firms can improve service innovation either by cooperating with suppliers or by cooperating with competitors. However, there is a dearth of research examining the relative importance of cooperating with suppliers and competitors to improve service innovation, and how this relative importance depends on embracing product innovation. Based on a cross-industry sample of 16,062 Spanish firms, this article addresses these research gaps, finding that firms can benefit from cooperating with both suppliers and competitors to boost service innovation, without prioritizing either. However, this article also shows that, if firms embrace product innovation, they should prioritize cooperating with competitors to boost service innovation.
KW - Business-to-business
KW - Cooperation
KW - Coopetition
KW - Product innovation
KW - Service innovation
UR - http://www.scopus.com/inward/record.url?scp=85086475162&partnerID=8YFLogxK
U2 - 10.1016/j.indmarman.2020.06.001
DO - 10.1016/j.indmarman.2020.06.001
M3 - Article
AN - SCOPUS:85086475162
SN - 0019-8501
VL - 88
SP - 378
EP - 388
JO - Industrial Marketing Management
JF - Industrial Marketing Management
ER -
