Price wars and the managers who start them

M. Bertini

doi:10.1111/j.1467-8616.2014.01122.x

Price wars and the managers who start them

M. Bertini^*

^*Autor corresponent d’aquest treball

Escola Superior d'Administració i Direcció d'Empreses Esade

Producció científica: Article en revista indexada › Article de revisió (sistemàtica) › Avaluat per experts

4 Cites (Scopus)

Resum

Price wars are a fact of business life. Research by Marco Bertini sheds new light on their instigators.

Idioma original	Anglès
Pàgines (de-a)	52-55
Nombre de pàgines	4
Revista	Business Strategy Review
Volum	25
Número	4
DOIs	https://doi.org/10.1111/j.1467-8616.2014.01122.x
Estat de la publicació	Publicada - 1 de des. 2014

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10.1111/j.1467-8616.2014.01122.x

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title = "Price wars and the managers who start them",

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author = "M. Bertini",

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PY - 2014/12/1

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AB - Price wars are a fact of business life. Research by Marco Bertini sheds new light on their instigators.

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DO - 10.1111/j.1467-8616.2014.01122.x

M3 - Review

AN - SCOPUS:84913528184

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Price wars and the managers who start them

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