Port aventura: From theme park to resort

Mariano Hervás, Juan Rodón, Marc Planell, Xavier Sala

Producció científica: Capítol de llibreContribució a congrés/conferènciaAvaluat per experts

1 Citació (Scopus)

Resum

Since its inception as a theme park in 1992, and aiming to adjust to a seasonal adjusted demand, Port Aventura had invested heavily in new shows, rides, hotels, golf courses, a convention centre, and a shopping mall. Yet, such evolution from a theme park to a resort had posed new challenges for the executive team of Port Aventura. In particular, whereas as a resort the commercial activity had focused on aggregated statistical information from customers, as a resort they needed to know and target individual customers. However, this new one-to-one marketing focus was not supported by the existing information systems of the company. The case is situated in the mid-2009 when the CEO requests the CFO and the CIO to find a solution that addresses the commercial needs of the resort. The case discussion takes students to discuss and assess the business problems and relate them with the existing information systems. Students will also have to analyze different alternatives for the information systems proposed in the case and develop a deployment plan for the alternative they chose.

Idioma originalAnglès
Títol de la publicacióICIS 2010 Proceedings - Thirty First International Conference on Information Systems
Estat de la publicacióPublicada - 2010
Esdeveniment31st International Conference on Information Systems, ICIS 2010 - Saint Louis, MO, United States
Durada: 12 de des. 201015 de des. 2010

Sèrie de publicacions

NomICIS 2010 Proceedings - Thirty First International Conference on Information Systems

Conferència

Conferència31st International Conference on Information Systems, ICIS 2010
País/TerritoriUnited States
CiutatSaint Louis, MO
Període12/12/1015/12/10

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