On the Capture and Use of Private Conversations on Mobile Phones for Marketing Purposes: A Case in the Tourism Sector

Joan Francesc Fondevila-Gascón, David Lopez-Lopez, Elena Puiggròs, Paula Perez-Cubero

Producció científica: Capítol de llibreContribució a congrés/conferènciaAvaluat per experts

Resum

The digitization of the Broadband Society is generating a profound debate on access to users’ browsing and personal data. An axis of controversy is the case of mobile telephony. Many people suspect that smartphones record users’ conversations, without their consent, through the microphone, subsequently providing data to companies so that they make personalized announcements regarding the topic of conversation. In addition, there are various authors who argue that large internet companies use artificial intelligence to analyze these huge volumes of captured data in order to classify users and create accurate profiles. The objective of this research, of an experimental nature using participant observation and discussion group techniques, is to find out and analyze the phenomenon of capturing conversations for commercial purposes, to try to verify how they specifically affect the tourism sector. The study concludes that different companies in the tourism sector collect and use conversation data both to create profiles and detect patterns of behavior and to offer related advertising. Likewise, it is concluded that in certain cases the consumer becomes aware of the mechanism, and discomfort is generated that could even negatively affect the advertised brand.

Idioma originalAnglès
Títol de la publicacióAdvances in Digital Marketing and eCommerce - 4th International Conference, 2023
EditorsFrancisco J. Martínez-López
EditorSpringer Nature
Pàgines185-215
Nombre de pàgines31
ISBN (imprès)9783031318351
DOIs
Estat de la publicacióPublicada - 2023
Esdeveniment4th International Conference on Advances in Digital Marketing and eCommerce, DMEC 2023 - Barcelona, Spain
Durada: 28 de juny 202329 de juny 2023

Sèrie de publicacions

NomSpringer Proceedings in Business and Economics
ISSN (imprès)2198-7246
ISSN (electrònic)2198-7254

Conferència

Conferència4th International Conference on Advances in Digital Marketing and eCommerce, DMEC 2023
País/TerritoriSpain
CiutatBarcelona
Període28/06/2329/06/23

Fingerprint

Navegar pels temes de recerca de 'On the Capture and Use of Private Conversations on Mobile Phones for Marketing Purposes: A Case in the Tourism Sector'. Junts formen un fingerprint únic.

Com citar-ho