No es sólo un vuelo, es una experiencia. KLM, una empresa en retail aeronáutico

What matters in business management is not so much having ideas (although they are always welcome), as keeping customers as our compass north, so that a retail company becomes a brand focussed on the clientele. Because of the empathy generated, customers can be won over in a sustainable and profitable way. At the end of the day, that's what it's all about.