Next practices: Customer-driven service innovation

Lluís Martínez Ribes

Next practices: Customer-driven service innovation

Lluís Martínez Ribes

Producció científica: Contribució a una conferència › Contribució

Resum

"Best practices" are useful, but managers with corporate responsibilities should go further and explore "next practices". The Master Class participants were provided with up to date methods, skills, and attitudes to be innovative when devising a service retail strategy.

Idioma original	Anglès
Estat de la publicació	Publicada - 21 de jul. 2010
Esdeveniment	ISES Global Conference on Service Excelence, Singapore 2010 - Durada: 21 de jul. 2010 → 23 de jul. 2010

Conferència

Conferència	ISES Global Conference on Service Excelence, Singapore 2010
Període	21/07/10 → 23/07/10

Com citar-ho

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AB - "Best practices" are useful, but managers with corporate responsibilities should go further and explore "next practices". The Master Class participants were provided with up to date methods, skills, and attitudes to be innovative when devising a service retail strategy.

M3 - Contribution

T2 - ISES Global Conference on Service Excelence, Singapore 2010

Y2 - 21 July 2010 through 23 July 2010

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Next practices: Customer-driven service innovation

Resum

Conferència

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