Negocio y humanismo: un gran cóctel. Interpretación de la tienda iFil

Lluís Martínez Ribes

Negocio y humanismo: un gran cóctel. Interpretación de la tienda iFil

Lluís Martínez Ribes

Producció científica: Article en revista no indexada › Article

Resum

Retailing based in humanity provides an irresistible magnetism for customers, which is craved -but not achieved- by the strictly commercial chains, no matter the amount of advertising they invest in.

Idioma original	Anglès
Pàgines	90-92
Publicació especialitzada	Código 84: la Revista de AECOC
Estat de la publicació	Publicada - 1 de gen. 2012

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title = "Negocio y humanismo: un gran c{\'o}ctel. Interpretaci{\'o}n de la tienda iFil",

abstract = "Retailing based in humanity provides an irresistible magnetism for customers, which is craved -but not achieved- by the strictly commercial chains, no matter the amount of advertising they invest in.",

author = "\{Mart{\'i}nez Ribes\}, Llu{\'i}s",

year = "2012",

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AU - Martínez Ribes, Lluís

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N2 - Retailing based in humanity provides an irresistible magnetism for customers, which is craved -but not achieved- by the strictly commercial chains, no matter the amount of advertising they invest in.

AB - Retailing based in humanity provides an irresistible magnetism for customers, which is craved -but not achieved- by the strictly commercial chains, no matter the amount of advertising they invest in.

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SN - 0000-0000

SP - 90

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JO - Código 84: la Revista de AECOC

JF - Código 84: la Revista de AECOC

ER -

Negocio y humanismo: un gran cóctel. Interpretación de la tienda iFil

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