TY - JOUR
T1 - Navigating the Technological Landscape in Hospitality
T2 - Added Values and Entry Barriers of Technologies 4.0
AU - Fornells Herrera, Albert
AU - Paradela Morgan, Agustina
AU - Ficapal Mestres, Jordi
N1 - Publisher Copyright:
© The Author(s) 2024.
PY - 2024/12
Y1 - 2024/12
N2 - Technological advancements, particularly Technologies 4.0, have become pivotal in reshaping the hospitality industry thanks to a wide range of new opportunities but knowing when, and how their adoption is beneficial to a company is an arduous task. This uncertainty of whether the investment is worth it or not hinders managers in taking the leap into the future, restraining business performance from reaching its maximum potential. This study investigates the synergistic relationship between the integration of Technologies 4.0 and the hospitality sector’s pursuit of enhanced service quality, operational efficiency, and sustainable growth. Drawing upon an extensive literature review and empirical data, this research aims to shed light on the added values that Technologies 4.0 offer to the hospitality sector, as well as the entry barriers that organizations encounter in their pursuit of technological integration.
AB - Technological advancements, particularly Technologies 4.0, have become pivotal in reshaping the hospitality industry thanks to a wide range of new opportunities but knowing when, and how their adoption is beneficial to a company is an arduous task. This uncertainty of whether the investment is worth it or not hinders managers in taking the leap into the future, restraining business performance from reaching its maximum potential. This study investigates the synergistic relationship between the integration of Technologies 4.0 and the hospitality sector’s pursuit of enhanced service quality, operational efficiency, and sustainable growth. Drawing upon an extensive literature review and empirical data, this research aims to shed light on the added values that Technologies 4.0 offer to the hospitality sector, as well as the entry barriers that organizations encounter in their pursuit of technological integration.
KW - disruptive technologies
KW - fourth industrial revolution
KW - hospitality and tourism industry
KW - technological innovation
UR - http://www.scopus.com/inward/record.url?scp=85210163598&partnerID=8YFLogxK
U2 - 10.1177/21582440241296237
DO - 10.1177/21582440241296237
M3 - Article
AN - SCOPUS:85210163598
SN - 2158-2440
VL - 14
JO - SAGE Open
JF - SAGE Open
IS - 4
M1 - 21582440241296237
ER -