Multiasistencia: business model innovation

Producció científica: Estudi de cas


This case explores the new capacities of Multiasistencia after the implementation of a digital platform and the transformation on its operational model (2000-2004) and the new challenges due to big data, mobile internet and the new regulations and customer demands. The firm faces an IPO and the question is to explore how to ensure paths for growth in the future. The case adds a 19 min video with top executive interviews.
Idioma originalAnglès
Estat de la publicacióPublicada - 1 de juny 2012


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