Motivation and attachment to a diving destination: The case of Medes Islands (Catalonia, Spain)

Motivations and place attachment constructs have been previously used as antecedents of behavioral intentions regarding a destination. Nevertheless, previous studies investigating behavioral intention models have paid little attention to the influence of motivations on place attachment and the influence of place attachment on behavioral intentions within the same structural model. This article develops an integrated model to investigate these relationships. Data were collected from recreational scuba divers in Catalonia, Spain. The results suggest that personal escape and personal seeking are the main motivations, and these factors influence place dependence and place identity. Other findings indicate that place dependence influences behavioral intentions more than place identity. In addition, the level of involvement in the activity moderates the links between constructs in some of the relationships.