Modelo basado en técnicas de clusterificación para la clasificación empresarial en función del binomio estrategia-táctica para gestionar su reputación online

David López-Lopez, Guillem Bou Bauzà, Olga Rivera

Producció científica: Capítol de llibreContribució a congrés/conferènciaAvaluat per experts

Resum

Most of today's emerging professions come from digital business sectors. In these various sectors of activity research shows that managers of organizations understand the impact of online reputation crisis, but show a remarkable lack of strategic vision and resources to anticipate them. Shortcomings were also detected to react to them via digital tools such as social networks, ICT dissemination tools, etc⋯ In this article, that is based on a study of 336 managers (CEOs or Managing Directors, Directors, Middle Management and Technical) in the province of Barcelona (Spain), are detected, using statistical techniques of crossing clusters, aspects of behavior related to strategy and tactics. The result is a classification of strategic behavior of firms that indicates different levels of development as far as corporate reputation online is concerned.

Títol traduït de la contribucióClustering based techniques for business classification based on the binomial-tactical strategy to manage their online reputation model
Idioma originalCastellà
Títol de la publicació9th Iberian Conference on Information Systems and Technologies, CISTI 2014
EditorIEEE Computer Society
ISBN (imprès)9789899843431
DOIs
Estat de la publicacióPublicada - 2014
Esdeveniment9th Iberian Conference on Information Systems and Technologies, CISTI 2014 - Barcelona, Spain
Durada: 18 de juny 201421 de juny 2014

Sèrie de publicacions

NomIberian Conference on Information Systems and Technologies, CISTI
ISSN (imprès)2166-0727
ISSN (electrònic)2166-0735

Conferència

Conferència9th Iberian Conference on Information Systems and Technologies, CISTI 2014
País/TerritoriSpain
CiutatBarcelona
Període18/06/1421/06/14

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