Mix With the Crowd? Craft-Based Campaigns and the Value of Distinctiveness in Campaign Success

Marcus Wolfe, D. Blaseg, Pankaj Patel, Richard Chan

Producció científica: Article en revista indexadaArticleAvaluat per experts

2 Cites (Scopus)
6 Descàrregues (Pure)

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Social Sciences

Economics, Econometrics and Finance