Measuring private labels brand equity: A consumer perspective

Social Sciences

• Perspective 100%
• Consumers 100%
• Brand Equity 100%
• Research 27%
• Measure 27%
• Purpose 18%
• Economic and Social Development 18%
• Markets 18%
• Multinomial Logit 18%
• Spanish 9%
• Alternative 9%
• Evidence 9%
• Testing 9%
• Typology 9%
• Measurement 9%
• Databases 9%
• Attempt 9%
• Empirical Research 9%
• Design Methodology 9%
• Households 9%
• Logit Model 9%

Economics, Econometrics and Finance

• Store Brand 100%
• Brand Equity 100%
• Product Line 27%
• Brand 18%
• Market 18%
• Share 9%
• Logit Model 9%