May the Economic Downturn Affect Corporate Philanthropy? Exploring the Contribution Trends in Spanish and U.S. Companies

Lourdes Urriolagoitia, Alfred Vernis

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9 Cites (Scopus)

Resum

The study purpose is to gain insight into changing diverse management approaches to corporate philanthropy in a period that spans both from economic boom and recession. First, the authors present an overview of Spanish corporate philanthropy and compare it to U.S. corporate philanthropy. The authors find a significant gap between the U.S. and Spain's corporate philanthropic spending as a percentage of profits and different trends between the two. A significant similarity is that the economic downturn is having a lower impact on spending than was predicted. The authors then focus on eight Spanish companies to explore how firms manage their philanthropy. The authors present a management model matrix that provides a framework for philanthropy management types and throws up divergent results for both society and companies. It seems that those companies that are managing philanthropy in a more sustainable way are not cutting their spending in this field despite falling profits.

Idioma originalAnglès
Pàgines (de-a)759-785
Nombre de pàgines27
RevistaNonprofit and Voluntary Sector Quarterly
Volum41
Número5
DOIs
Estat de la publicacióPublicada - d’oct. 2012
Publicat externament

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