Market and competitor analysis

Gérard Martorell

doi:10.4324/9781003341284-14

Market and competitor analysis

Gérard Martorell^*

^*Autor corresponent d’aquest treball

Producció científica: Capítol de llibre › Capítol › Avaluat per experts

Resum

Knowing about your future customers is key to proposing a competitive product or service. Therefore, it is crucial to analyze the market and target customers. This process must include a systematic collection, analysis, and interpretation of data that will be used to develop a marketing/business strategy or solve a customer’s problem. This chapter frames this process and introduces the basic steps and techniques to build knowledge of the customers’ wishes.

Idioma original	Anglès
Títol de la publicació	Technology Entrepreneurship in Theory and Practice
Subtítol de la publicació	Perspectives in Science and Engineering
Editors	J. Mark Munoz, Orestis Terzidis
Lloc de publicació	London
Editor	Taylor & Francis
Pàgines	91-104
Nombre de pàgines	14
Edició	1
ISBN (electrònic)	9781040311417, 9781003341284
ISBN (imprès)	9781032376646
DOIs	https://doi.org/10.4324/9781003341284-14
Estat de la publicació	Publicada - 11 de febr. 2025
Publicat externament	Sí

Accés al document

10.4324/9781003341284-14

Altres arxius i enllaços

Enllaç a la publicació de Scopus

Com citar-ho

@inbook{06eef0b67c75493391fc8dd215afc84e,

title = "Market and competitor analysis",

abstract = "Knowing about your future customers is key to proposing a competitive product or service. Therefore, it is crucial to analyze the market and target customers. This process must include a systematic collection, analysis, and interpretation of data that will be used to develop a marketing/business strategy or solve a customer{\textquoteright}s problem. This chapter frames this process and introduces the basic steps and techniques to build knowledge of the customers{\textquoteright} wishes.",

author = "G{\'e}rard Martorell",

year = "2025",

month = feb,

day = "11",

doi = "10.4324/9781003341284-14",

language = "English",

isbn = "9781032376646",

pages = "91--104",

editor = "\{Mark Munoz\}, J. and Orestis Terzidis",

booktitle = "Technology Entrepreneurship in Theory and Practice",

publisher = "Taylor \& Francis",

address = "United Kingdom",

edition = "1",

}

TY - CHAP

T1 - Market and competitor analysis

AU - Martorell, Gérard

PY - 2025/2/11

Y1 - 2025/2/11

N2 - Knowing about your future customers is key to proposing a competitive product or service. Therefore, it is crucial to analyze the market and target customers. This process must include a systematic collection, analysis, and interpretation of data that will be used to develop a marketing/business strategy or solve a customer’s problem. This chapter frames this process and introduces the basic steps and techniques to build knowledge of the customers’ wishes.

AB - Knowing about your future customers is key to proposing a competitive product or service. Therefore, it is crucial to analyze the market and target customers. This process must include a systematic collection, analysis, and interpretation of data that will be used to develop a marketing/business strategy or solve a customer’s problem. This chapter frames this process and introduces the basic steps and techniques to build knowledge of the customers’ wishes.

UR - https://www.scopus.com/pages/publications/85215229130

U2 - 10.4324/9781003341284-14

DO - 10.4324/9781003341284-14

M3 - Chapter

AN - SCOPUS:85215229130

SN - 9781032376646

SP - 91

EP - 104

BT - Technology Entrepreneurship in Theory and Practice

A2 - Mark Munoz, J.

A2 - Terzidis, Orestis

PB - Taylor & Francis

CY - London

ER -

Market and competitor analysis

Resum

Accés al document

Altres arxius i enllaços

Fingerprint

Com citar-ho