Los turrones son para el verano: la paradoja, fuente de innovación en retail

Lluís Martínez Ribes

Los turrones son para el verano: la paradoja, fuente de innovación en retail

Lluís Martínez Ribes

Producció científica: Article en revista no indexada › Article

Resum

Many companies could leave the crisis behind them if only they could tap customer's imagination, since, scientifically speaking, imagination is more powerful than reality to boost sales.

Idioma original	Anglès
Pàgines	212-213
Publicació especialitzada	Código 84: la Revista de AECOC
Estat de la publicació	Publicada - 1 d’oct. 2011

Com citar-ho

@misc{0558bf674fb448838752bba7c63d272c,

title = "Los turrones son para el verano: la paradoja, fuente de innovaci{\'o}n en retail",

abstract = "Many companies could leave the crisis behind them if only they could tap customer's imagination, since, scientifically speaking, imagination is more powerful than reality to boost sales.",

author = "\{Mart{\'i}nez Ribes\}, Llu{\'i}s",

year = "2011",

month = oct,

day = "1",

language = "English",

pages = "212--213",

journal = "C{\'o}digo 84: la Revista de AECOC",

issn = "0000-0000",

publisher = "AECOC",

}

TY - GEN

T1 - Los turrones son para el verano: la paradoja, fuente de innovación en retail

AU - Martínez Ribes, Lluís

PY - 2011/10/1

Y1 - 2011/10/1

N2 - Many companies could leave the crisis behind them if only they could tap customer's imagination, since, scientifically speaking, imagination is more powerful than reality to boost sales.

AB - Many companies could leave the crisis behind them if only they could tap customer's imagination, since, scientifically speaking, imagination is more powerful than reality to boost sales.

M3 - Article

SN - 0000-0000

SP - 212

EP - 213

JO - Código 84: la Revista de AECOC

JF - Código 84: la Revista de AECOC

ER -

Los turrones son para el verano: la paradoja, fuente de innovación en retail

Resum

Fingerprint

Com citar-ho