Learning from the ILIAD: Virtues and persuasion:

E. Bonet Guinó; A. Sauquet Rovira

Learning from the ILIAD: Virtues and persuasion

Esade

Producció científica: Capítol de llibre › Capítol

Resum

This chapter will discuss some outstanding examples of persuasion that are presented in the Homeric poem The Iliad. Even if it is a mythical narrative, it reflects the influence of dialogues and poetry in the Heroic Ages of Greek culture some centuries before the Golden Age of Athens and the creation of the art of rethoric. This approach emphasizes the cultural development of natural skills of persuasion and relates them to the virtues that are necessary for sustaining a democratic commercial society.

Idioma original	Anglès
Títol de la publicació	Second conference on rhetoric and narratives in management research: Proceedings
Pàgines	9-14
Estat de la publicació	Publicada - 1 de febr. 2011

Com citar-ho

@inbook{129473f98ef14a459699bf8f1115a969,

title = "Learning from the ILIAD: Virtues and persuasion",

abstract = "This chapter will discuss some outstanding examples of persuasion that are presented in the Homeric poem The Iliad. Even if it is a mythical narrative, it reflects the influence of dialogues and poetry in the Heroic Ages of Greek culture some centuries before the Golden Age of Athens and the creation of the art of rethoric. This approach emphasizes the cultural development of natural skills of persuasion and relates them to the virtues that are necessary for sustaining a democratic commercial society.",

author = "{Bonet Guin{\'o}}, E. and {Sauquet Rovira}, A.",

year = "2011",

month = feb,

day = "1",

language = "English",

isbn = "978-84-88971-44-9",

pages = "9--14",

booktitle = "Second conference on rhetoric and narratives in management research: Proceedings",

}

TY - CHAP

T1 - Learning from the ILIAD: Virtues and persuasion

AU - Bonet Guinó, E.

AU - Sauquet Rovira, A.

PY - 2011/2/1

Y1 - 2011/2/1

N2 - This chapter will discuss some outstanding examples of persuasion that are presented in the Homeric poem The Iliad. Even if it is a mythical narrative, it reflects the influence of dialogues and poetry in the Heroic Ages of Greek culture some centuries before the Golden Age of Athens and the creation of the art of rethoric. This approach emphasizes the cultural development of natural skills of persuasion and relates them to the virtues that are necessary for sustaining a democratic commercial society.

AB - This chapter will discuss some outstanding examples of persuasion that are presented in the Homeric poem The Iliad. Even if it is a mythical narrative, it reflects the influence of dialogues and poetry in the Heroic Ages of Greek culture some centuries before the Golden Age of Athens and the creation of the art of rethoric. This approach emphasizes the cultural development of natural skills of persuasion and relates them to the virtues that are necessary for sustaining a democratic commercial society.

M3 - Chapter

SN - 978-84-88971-44-9

SP - 9

EP - 14

BT - Second conference on rhetoric and narratives in management research: Proceedings

ER -

Learning from the ILIAD: Virtues and persuasion

Resum

Fingerprint

Com citar-ho