Lead us not into temptation: Does family religiosity influence children's materialism?

Mónica Casabayó Bonás, Juan Francisco Dávila Blázquez

Producció científica: Contribució a una conferènciaContribució

Resum

The research explores the main factors influencing materialism in children aged 8-12 years using a large sample from Spain. Following a conceptual framework that classifies the factors in three groups, the study analyses the relationship of this set of factors and provides a ranking. Results suggest that external influences are more important for Spanish children than family influences.
Idioma originalAnglès
Estat de la publicacióPublicada - 3 de juny 2014
Esdeveniment43rd European Marketing Academy Conference (EMAC 2014) -
Durada: 3 de juny 20146 de juny 2014

Conferència

Conferència43rd European Marketing Academy Conference (EMAC 2014)
Període3/06/146/06/14

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