Resum
The research explores the main factors influencing materialism in children aged 8-12 years using a large sample from Spain. Following a conceptual framework that classifies the factors in three groups, the study analyses the relationship of this set of factors and provides a ranking. Results suggest that external influences are more important for Spanish children than family influences.
Idioma original | Anglès |
---|---|
Estat de la publicació | Publicada - 3 de juny 2014 |
Esdeveniment | 43rd European Marketing Academy Conference (EMAC 2014) - Durada: 3 de juny 2014 → 6 de juny 2014 |
Conferència
Conferència | 43rd European Marketing Academy Conference (EMAC 2014) |
---|---|
Període | 3/06/14 → 6/06/14 |