Labubu is cute, rare and popular — but is the craze globally sustainable?

Producció científica: Estudi de cas

Resum

Pop Mart faces challenges to increase fan base for cult toy, whose sales rely on scarcity and surprise, while expanding worldwide.

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title = "Labubu is cute, rare and popular — but is the craze globally sustainable?",

abstract = "Pop Mart faces challenges to increase fan base for cult toy, whose sales rely on scarcity and surprise, while expanding worldwide.",

author = "D. Lopez-Lopez",

year = "2026",

month = jan,

day = "9",

language = "English",