La sostenibilidad como factor determinante en las decisiones y preferencias de los consumidores del sector de la restauración en Barcelona y su área metropolitana

The main objective of this study is to carry out an analysis of sustainability as a determining factor in decisions and preferences of restaurant consumers. Quantitative analysis methodology has been applied to the results of a survey of restaurant service consumers in Barcelona city and metropolitan area. The results reveal a great preference for local and seasonal products. It is also estimated that the use of sustainable methods generates greater confidence in consumers and improves the reputation of establishments. We conclude that sustainability is an increasingly important factor in the consumption decisions of restaurant customers, although there are differences in their preferences based on age, gender and level of education. In any case, restaurant owners and managers should consider this factor when designing their offer to the public.