La sostenibilidad como eje de la culturaempresarial de las marcas: El caso de los "e-car"

Jorge Botey López; Ramón Martín Guart; Josep Rom Rodríguez

doi:10.5209/rev-HICS.2013.v18.44347

La sostenibilidad como eje de la culturaempresarial de las marcas: El caso de los "e-car"

Jorge Botey López, Ramón Martín Guart, Josep Rom Rodríguez

Producció científica: Article en revista indexada › Article › Avaluat per experts

1 Citació (Scopus)

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The concept of "sustainability" goes beyond purely environmental approaches and it has acquired a strategic dimension in business communication today. The e-car brands are a clear example of this reformulation of this concept through its advertising campaigns.

Títol traduït de la contribució	Sustainability as core focus of brand business culture: The case of "e-car"
Idioma original	Castellà
Pàgines (de-a)	529-547
Nombre de pàgines	19
Revista	Historia y Comunicacion Social
Volum	18
Número	SPEC. ISSUE DECEM
DOIs	https://doi.org/10.5209/rev-HICS.2013.v18.44347
Estat de la publicació	Publicada - 2013

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10.5209/rev-HICS.2013.v18.44347

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AU - Rom Rodríguez, Josep

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AB - The concept of "sustainability" goes beyond purely environmental approaches and it has acquired a strategic dimension in business communication today. The e-car brands are a clear example of this reformulation of this concept through its advertising campaigns.

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KW - Advertising investment

KW - Climate change

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KW - Sustainability

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U2 - 10.5209/rev-HICS.2013.v18.44347

DO - 10.5209/rev-HICS.2013.v18.44347

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La sostenibilidad como eje de la culturaempresarial de las marcas: El caso de los "e-car"

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