La sostenibilidad como eje de la cultura empresarial de las marcas: el caso de los "e-car"

Jorge Botey López; Ramón Martín Guart; Josep Rom Rodríguez

doi:10.5209/rev_HICS.2013.v18.44347

La sostenibilidad como eje de la cultura empresarial de las marcas: el caso de los "e-car"

Jorge Botey López
, Ramón Martín Guart
, Josep Rom Rodríguez

Facultat de Comunicació i Relacions Internacionals Blanquerna

Producció científica: Article en revista indexada › Article › Avaluat per experts

Resum

The concept of "sustainability" goes beyond purely environmental approaches and it has acquired a strategic dimension in business communication today. The e-car brands are a clear example of this reformulation of this concept through its advertising campaigns.

Títol traduït de la contribució	Sustainability as core focus of brand business culture: The case of e-car
Idioma original	Castellà
Pàgines (de-a)	529-547
Nombre de pàgines	19
Revista	Historia y Comunicacion Social
Volum	18
DOIs	https://doi.org/10.5209/rev_HICS.2013.v18.44347
Estat de la publicació	Publicada - 2013

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10.5209/rev_HICS.2013.v18.44347

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title = "La sostenibilidad como eje de la cultura empresarial de las marcas: el caso de los {"}e-car{"}",

abstract = "The concept of {"}sustainability{"} goes beyond purely environmental approaches and it has acquired a strategic dimension in business communication today. The e-car brands are a clear example of this reformulation of this concept through its advertising campaigns.",

keywords = "Advertising, Advertising investment, Climate change, E-car, Sustainability",

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year = "2013",

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TY - JOUR

T1 - La sostenibilidad como eje de la cultura empresarial de las marcas

T2 - el caso de los "e-car"

AU - Botey López, Jorge

AU - Martín Guart, Ramón

AU - Rom Rodríguez, Josep

PY - 2013

Y1 - 2013

N2 - The concept of "sustainability" goes beyond purely environmental approaches and it has acquired a strategic dimension in business communication today. The e-car brands are a clear example of this reformulation of this concept through its advertising campaigns.

AB - The concept of "sustainability" goes beyond purely environmental approaches and it has acquired a strategic dimension in business communication today. The e-car brands are a clear example of this reformulation of this concept through its advertising campaigns.

KW - Advertising

KW - Advertising investment

KW - Climate change

KW - E-car

KW - Sustainability

UR - https://www.scopus.com/pages/publications/84989313343

UR - http://hdl.handle.net/20.500.14342/5209

U2 - 10.5209/rev_HICS.2013.v18.44347

DO - 10.5209/rev_HICS.2013.v18.44347

M3 - Artículo

AN - SCOPUS:84989313343

SN - 1137-0734

VL - 18

SP - 529

EP - 547

JO - Historia y Comunicacion Social

JF - Historia y Comunicacion Social

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La sostenibilidad como eje de la cultura empresarial de las marcas: el caso de los "e-car"

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