La sostenibilidad como eje de la cultura empresarial de las marcas: el caso de los "e-car"

Jorge Botey López; Ramón Martín Guart; Josep Rom Rodríguez

doi:10.5209/rev_HICS.2013.v18.44347

La sostenibilidad como eje de la cultura empresarial de las marcas: el caso de los "e-car"

Jorge Botey López, Ramón Martín Guart, Josep Rom Rodríguez

Producció científica: Article en revista indexada › Article › Avaluat per experts

Resum

The concept of "sustainability" goes beyond purely environmental approaches and it has acquired a strategic dimension in business communication today. The e-car brands are a clear example of this reformulation of this concept through its advertising campaigns.

Títol traduït de la contribució	Sustainability as core focus of brand business culture: The case of e-car
Idioma original	Castellà
Pàgines (de-a)	529-547
Nombre de pàgines	19
Revista	Ilu
Volum	18
DOIs	https://doi.org/10.5209/rev_HICS.2013.v18.44347
Estat de la publicació	Publicada - 2013

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10.5209/rev_HICS.2013.v18.44347

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abstract = "The concept of {"}sustainability{"} goes beyond purely environmental approaches and it has acquired a strategic dimension in business communication today. The e-car brands are a clear example of this reformulation of this concept through its advertising campaigns.",

keywords = "Advertising, Advertising investment, Climate change, E-car, Sustainability",

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AU - Martín Guart, Ramón

AU - Rom Rodríguez, Josep

PY - 2013

Y1 - 2013

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AB - The concept of "sustainability" goes beyond purely environmental approaches and it has acquired a strategic dimension in business communication today. The e-car brands are a clear example of this reformulation of this concept through its advertising campaigns.

KW - Advertising

KW - Advertising investment

KW - Climate change

KW - E-car

KW - Sustainability

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M3 - Artículo

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La sostenibilidad como eje de la cultura empresarial de las marcas: el caso de los "e-car"

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