La innovación en la rendición de cuentas de los medios de comunicación de servicio público (PSM). El caso de la CCMA

Introduction: This article analyses the transparency of public service media (PSM), and particularly the systems of governance and corporate responsibility of the Catalan Corporation of Audiovisual Media (Corporació Catalana de Mitjans Audiovisuals-CCMA). Methods: the study combines quantitative techniques (performed on periodic reports presented by CCMA executives in public appearances) and qualitative tools (in-depth, unstructured and recorded personalised interviews). Results: the study describes the internal and external accountability tools, their internal dynamics and control mechanisms. Conclusions: the accountability tools that were analysed are valid but have been stagnant for a decade; innovation measures are proposed in view of the need to implement changes in many of them.