@book{2baee2cc715841f28356e589cf8f3fbb,
title = "La innovaci{\'o} en Relacions P{\'u}bliques. Actes del V Congres Internacional de Investigaci{\'o} i Relacions P{\'u}bliques",
keywords = "Relacions P{\'u}bliques, Comunicaci{\'o} corporativa, Comunicaci{\'o} Institucional",
editor = "{Ordeix Rigo}, Enric and {Rom Rodr{\'i}guez}, {Jos{\'e} Antonio}",
note = "ORDEIX, E.; ROM, J. (eds)",
year = "2012",
month = jan,
day = "1",
language = "Catal{\`a}",
isbn = "9788493695934",
publisher = "Facultat de Comunicaci{\'o} i Relacions Internacionals Blanquerna",
}