La evolución de la propaganda de la Generalitat de Cataluña durante la Guerra Civil: Jaume Miravitlles y el Comisariado de Propaganda (1936-1939)

This article reconstructs and analyzes the activity of the Propaganda Commission (Comissariat de Propaganda) created by the government of Catalonia after the outbreak of the Spanish Civil War, with the politician and journalist Jaume Miravitlles at the forefront. From its inception to its disappearance at the end of the war, three communicative-persuasive periods are defined and the evolution of propaganda is analyzed, based on certain turning points. The article concludes by defining the persuasive model, characterized as a non-partisan propaganda, highly segmented to gain effectiveness, with a hybrid form of persuasion combining mass propaganda with propaganda addressed to opinion leaders, the planning of propaganda and counterpropaganda campaigns, and even paradiplomatic actions.