Lékué. Creative thinking

I. Moll de Alba Mendoza; J. Montaña Matosas

Lékué. Creative thinking

I. Moll de Alba Mendoza, J. Montaña Matosas

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Producció científica: Estudi de cas

Resum

Lékué was a small Spanish company with great expertise in a very specific technology: the manufacture of silicone products. After several failures a new shareholder became a partner of the company and decided to base the business strategy on design and brand creation. The case study describes the strategy and process of change, its design strategy and branding. The question that arises is: how can the changes started become established?

Idioma original	Anglès
Estat de la publicació	Publicada - 1 de gen. 2013

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title = "L{\'e}ku{\'e}. Creative thinking",

abstract = "L{\'e}ku{\'e} was a small Spanish company with great expertise in a very specific technology: the manufacture of silicone products. After several failures a new shareholder became a partner of the company and decided to base the business strategy on design and brand creation. The case study describes the strategy and process of change, its design strategy and branding. The question that arises is: how can the changes started become established?",

author = "{Moll de Alba Mendoza}, I. and {Monta{\~n}a Matosas}, J.",

year = "2013",

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N2 - Lékué was a small Spanish company with great expertise in a very specific technology: the manufacture of silicone products. After several failures a new shareholder became a partner of the company and decided to base the business strategy on design and brand creation. The case study describes the strategy and process of change, its design strategy and branding. The question that arises is: how can the changes started become established?

AB - Lékué was a small Spanish company with great expertise in a very specific technology: the manufacture of silicone products. After several failures a new shareholder became a partner of the company and decided to base the business strategy on design and brand creation. The case study describes the strategy and process of change, its design strategy and branding. The question that arises is: how can the changes started become established?

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Lékué. Creative thinking

Resum

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