TY - GEN
T1 - Introducing analytics talent in the equation on business value of social media capability
T2 - America�s Conference on Information Systems: A Tradition of Innovation, AMCIS 2017
AU - Castillo, Ana
AU - Benitez, Jose
AU - Llorens, Javier
AU - Braojos, Jessica
N1 - Funding Information:
This research was sponsored by the European Regional Development Fund (European Union) and the Government of Spain (Research Project ECO2013-47027-P), the Regional Government of Andalusia (Research Project P11-SEJ-7294), and the COVIRAN-Prodware Chair of Digital Human Resource Strategy at the School of Human Resource Management of the University of Granada.
Publisher Copyright:
© 2017 AIS/ICIS Administrative Office. All Rights Reserved.
PY - 2017
Y1 - 2017
N2 - This research examines the impact of social media capability on innovation performance through knowledge ambidexterity, and the potential moderator role of business analytics talent on this equation. We test our proposed theory by performing a partial least squares path modeling on a secondary dataset on a sample composed of 100 small U.S. firms. The results of the empirical analysis suggest that social media capability enables firms to effectively balance exploration and exploitation of knowledge (i.e., knowledge ambidexterity), which in turn facilitates innovation performance. Business analytics talent plays a moderator role on these relationships.
AB - This research examines the impact of social media capability on innovation performance through knowledge ambidexterity, and the potential moderator role of business analytics talent on this equation. We test our proposed theory by performing a partial least squares path modeling on a secondary dataset on a sample composed of 100 small U.S. firms. The results of the empirical analysis suggest that social media capability enables firms to effectively balance exploration and exploitation of knowledge (i.e., knowledge ambidexterity), which in turn facilitates innovation performance. Business analytics talent plays a moderator role on these relationships.
KW - Analytics talent
KW - Innovation performance
KW - Knowledge ambidexterity
KW - Social media capability
UR - http://www.scopus.com/inward/record.url?scp=85048407387&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:85048407387
T3 - AMCIS 2017 - America's Conference on Information Systems: A Tradition of Innovation
BT - AMCIS 2017 - America's Conference on Information Systems
PB - Americas Conference on Information Systems
Y2 - 10 August 2017 through 12 August 2017
ER -