International retailing plans and strategies in Asia

John A. Dawson; Jung-Hee Lee

International retailing plans and strategies in Asia

John A. Dawson
, Jung-Hee Lee

Producció científica: Llibre

Resum

International retailing plans and strategies in Asia examines the strategies of Western retailes entering Asian markets and provides specific case examples showing why some companies have failed in Asia -as well as factors that have helped others succeed.

Idioma original	Anglès
Nombre de pàgines	207
Estat de la publicació	Publicada - 1 de jul. 2005
Publicat externament	Sí

Com citar-ho

@book{b2862d1878c14e779e50c8bcb05ac279,

title = "International retailing plans and strategies in Asia",

abstract = "International retailing plans and strategies in Asia examines the strategies of Western retailes entering Asian markets and provides specific case examples showing why some companies have failed in Asia -as well as factors that have helped others succeed.",

author = "Dawson, \{John A.\} and Jung-Hee Lee",

year = "2005",

month = jul,

day = "1",

language = "English",

isbn = "0-7890-2888-3",

}

TY - BOOK

T1 - International retailing plans and strategies in Asia

AU - Dawson, John A.

AU - Lee, Jung-Hee

PY - 2005/7/1

Y1 - 2005/7/1

N2 - International retailing plans and strategies in Asia examines the strategies of Western retailes entering Asian markets and provides specific case examples showing why some companies have failed in Asia -as well as factors that have helped others succeed.

AB - International retailing plans and strategies in Asia examines the strategies of Western retailes entering Asian markets and provides specific case examples showing why some companies have failed in Asia -as well as factors that have helped others succeed.

M3 - Book

SN - 0-7890-2888-3

BT - International retailing plans and strategies in Asia

ER -

International retailing plans and strategies in Asia

Resum

Fingerprint

Com citar-ho