Resum
International retailing plans and strategies in Asia examines the strategies of Western retailes entering Asian markets and provides specific case examples showing why some companies have failed in Asia -as well as factors that have helped others succeed.
| Idioma original | Anglès |
|---|---|
| Nombre de pàgines | 207 |
| Estat de la publicació | Publicada - 1 de jul. 2005 |
| Publicat externament | Sí |