Integrate Sustainability and Innovation to Find New Opportunities

I. Visnjic; Felipe Monteiro; Ernesto Ciorra

doi:10.63383/pIIk9886

Integrate Sustainability and Innovation to Find New Opportunities

I. Visnjic
, Felipe Monteiro
, Ernesto Ciorra

Producció científica: Article en revista indexada › Article › Avaluat per experts

Resum

Companies that think about sustainability as an opportunity for innovation and growth instead of a compliance problem find ways to overcome challenges in balancing performance metrics with environmental objectives. Five innovation practices can help: reframing sustainability as a growth opportunity, partnering with mission-aligned users, seeking new collaborators, thinking long term about future needs, and creating stakeholder coalitions.

Idioma original	Anglès
Número d’article	67207
Revista	MIT Sloan Management Review
Volum	67
Número	2
DOIs	https://doi.org/10.63383/pIIk9886
Estat de la publicació	Publicada - de des. 2025

Accés al document

10.63383/pIIk9886

https://sloanreview.mit.edu/article/integrate-sustainability-and-innovation-to-find-new-opportunities/

Com citar-ho

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abstract = "Companies that think about sustainability as an opportunity for innovation and growth instead of a compliance problem find ways to overcome challenges in balancing performance metrics with environmental objectives. Five innovation practices can help: reframing sustainability as a growth opportunity, partnering with mission-aligned users, seeking new collaborators, thinking long term about future needs, and creating stakeholder coalitions. ",

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AB - Companies that think about sustainability as an opportunity for innovation and growth instead of a compliance problem find ways to overcome challenges in balancing performance metrics with environmental objectives. Five innovation practices can help: reframing sustainability as a growth opportunity, partnering with mission-aligned users, seeking new collaborators, thinking long term about future needs, and creating stakeholder coalitions.

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