TY - JOUR
T1 - Influence of Car Configurator Webpage Data from Automotive Manufacturers on Car Sales by Means of Correlation and Forecasting
AU - García Sánchez, Juan Manuel
AU - Vilasís Cardona, Xavier
AU - Lerma Martín, Alexandre
N1 - Funding Information:
This work is partially funded by the Department de Recerca i Universitats of the Generalitat de Catalunya under the Industrial Doctorate Grant DI 2019-34.
Publisher Copyright:
© 2022 by the authors.
PY - 2022/9
Y1 - 2022/9
N2 - A methodology to prove the influence of car configurator webpage data for automotive manufacturers is developed across this research. Firstly, the correlation between online data and sales is measured. Afterward, car variant sales are predicted using a set of forecasting techniques divided into univariate and multivariate ones. Finally, weekly color mix sales based on these techniques are built and compared. Results show that users visit car configurator webpages 1 to 6 months before the purchase date. Additionally, car variants predictions and weekly color mix sales derived from multivariate techniques, i.e., using car configurator data as external input, provide improvement up to 25 points in the assessment metric.
AB - A methodology to prove the influence of car configurator webpage data for automotive manufacturers is developed across this research. Firstly, the correlation between online data and sales is measured. Afterward, car variant sales are predicted using a set of forecasting techniques divided into univariate and multivariate ones. Finally, weekly color mix sales based on these techniques are built and compared. Results show that users visit car configurator webpages 1 to 6 months before the purchase date. Additionally, car variants predictions and weekly color mix sales derived from multivariate techniques, i.e., using car configurator data as external input, provide improvement up to 25 points in the assessment metric.
KW - automotive OEMs
KW - car configurator data
KW - forecasting
KW - machine learning
KW - Pearson correlation coefficient
KW - prediction
KW - time series
KW - weekly color mix sales
UR - http://www.scopus.com/inward/record.url?scp=85164494937&partnerID=8YFLogxK
U2 - 10.3390/forecast4030034
DO - 10.3390/forecast4030034
M3 - Article
AN - SCOPUS:85164494937
SN - 2571-9394
VL - 4
SP - 634
EP - 653
JO - Forecasting
JF - Forecasting
IS - 3
ER -