Importing innovation practices: Challenge for employee creativity behaviour in its national context

Individual values related with creativity are cross-culturally consistent, so country-independent, (Rice, 2006), whilst some collective values are culturally and country-dependent (Hofstede, 1980). Authors want to investigate whether national culture traits influence "collective values related with creativity" and hence show the influence on the individual ECB. The purpose of this study is to investigate the way national culture influences ECB in a nation, and consequently, to reflect about the properness of 'merely importing' Idea Management Practices certified in other countries (mainly US) without the necessary cultural adaptations. When an organization try to increase new creative proposals, it can adopt foreign 'idea generation practices and programs'. Paradoxically all it can go against their employee creativity behaviour in case it's not taken into account their 'national culture' peculiarities. The main hypotesis is: 'Are cultural background traits of people in Spain (based on Hosftede's dimensions) a good predictor of their ECB?