Identifying variables to define innovator group in the healthy food industry: A fuzzy approach

Núria Agell Jané; Mónica Casabayó Bonás; Pooja Mohanty

doi:10.1007/978-3-030-04191-536

Identifying variables to define innovator group in the healthy food industry: A fuzzy approach

Núria Agell Jané, Mónica Casabayó Bonás, Pooja Mohanty

Esade

Producció científica: Contribució a una conferència › Contribució

Resum

Customer adoption of innovation is a multi-disciplinary research area which has been extensively researched. However, identifying the most important variables that affect the adoption process remains unattended. In this paper, we propose Fuzzy TOPSIS method to rank variables that affect the Innovator Group customers. With an illustrative example we explain the method's applicability and we conclude by discussing implications for marketing research and healthy food industry.

Idioma original	Anglès
DOIs	https://doi.org/10.1007/978-3-030-04191-536
Estat de la publicació	Publicada - 11 de des. 2018
Esdeveniment	38th SGAI International Conference on Innovative Techniques and Applications of Artificial Intelligence 2018 - Durada: 11 de des. 2018 → 13 de des. 2018

Conferència

Conferència	38th SGAI International Conference on Innovative Techniques and Applications of Artificial Intelligence 2018
Període	11/12/18 → 13/12/18

Accés al document

10.1007/978-3-030-04191-536

Com citar-ho

@conference{eda46951231c4bba98ea489ab0ffc4d7,

title = "Identifying variables to define innovator group in the healthy food industry: A fuzzy approach",

abstract = "Customer adoption of innovation is a multi-disciplinary research area which has been extensively researched. However, identifying the most important variables that affect the adoption process remains unattended. In this paper, we propose Fuzzy TOPSIS method to rank variables that affect the Innovator Group customers. With an illustrative example we explain the method's applicability and we conclude by discussing implications for marketing research and healthy food industry.",

author = "{Agell Jan{\'e}}, N{\'u}ria and {Casabay{\'o} Bon{\'a}s}, M{\'o}nica and Pooja Mohanty",

year = "2018",

month = dec,

day = "11",

doi = "10.1007/978-3-030-04191-536",

language = "English",

note = "38th SGAI International Conference on Innovative Techniques and Applications of Artificial Intelligence 2018 ; Conference date: 11-12-2018 Through 13-12-2018",

}

TY - CONF

T1 - Identifying variables to define innovator group in the healthy food industry: A fuzzy approach

AU - Agell Jané, Núria

AU - Casabayó Bonás, Mónica

AU - Mohanty, Pooja

PY - 2018/12/11

Y1 - 2018/12/11

N2 - Customer adoption of innovation is a multi-disciplinary research area which has been extensively researched. However, identifying the most important variables that affect the adoption process remains unattended. In this paper, we propose Fuzzy TOPSIS method to rank variables that affect the Innovator Group customers. With an illustrative example we explain the method's applicability and we conclude by discussing implications for marketing research and healthy food industry.

AB - Customer adoption of innovation is a multi-disciplinary research area which has been extensively researched. However, identifying the most important variables that affect the adoption process remains unattended. In this paper, we propose Fuzzy TOPSIS method to rank variables that affect the Innovator Group customers. With an illustrative example we explain the method's applicability and we conclude by discussing implications for marketing research and healthy food industry.

U2 - 10.1007/978-3-030-04191-536

DO - 10.1007/978-3-030-04191-536

M3 - Contribution

T2 - 38th SGAI International Conference on Innovative Techniques and Applications of Artificial Intelligence 2018

Y2 - 11 December 2018 through 13 December 2018

ER -

Identifying variables to define innovator group in the healthy food industry: A fuzzy approach

Resum

Conferència

Accés al document

Fingerprint

Com citar-ho