Identifying variables to define innovator group in the healthy food industry: A fuzzy approach

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2 Cites (Scopus)

Resum

Customer adoption of innovation is a multi-disciplinary research area which has been extensively researched. However, identifying the most important variables that affect the adoption process remains unattended. In this paper, we propose Fuzzy TOPSIS method to rank variables that affect the Innovator Group customers. With an illustrative example we explain the method’s applicability and we conclude by discussing implications for marketing research and healthy food industry.

Idioma originalAnglès
Títol de la publicacióArtificial Intelligence XXXV - 38th SGAI International Conference on Artificial Intelligence, AI 2018, Proceedings
EditorsMax Bramer, Miltos Petridis
EditorSpringer Verlag
Pàgines440-445
Nombre de pàgines6
ISBN (imprès)9783030041908
DOIs
Estat de la publicacióPublicada - 2018
Publicat externament
Esdeveniment38th SGAI International Conference on Innovative Techniques and Applications of Artificial Intelligence, AI 2018 - Cambridge, United Kingdom
Durada: 11 de des. 201813 de des. 2018

Sèrie de publicacions

NomLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volum11311 LNAI
ISSN (imprès)0302-9743
ISSN (electrònic)1611-3349

Conferència

Conferència38th SGAI International Conference on Innovative Techniques and Applications of Artificial Intelligence, AI 2018
País/TerritoriUnited Kingdom
CiutatCambridge
Període11/12/1813/12/18

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